This website idea came up as a joke, when my friend said that creating a website requires a lot of options about technology stack, marketing and more. I then remembered this quote from Obama and said that we should build this. He takes it as a joke, I don't.
The 44th president of the United States once joked about when he did must make the toughest decicions, he would imagine moving to Hawaii to open a T-shirt shack that sold only one size (medium) and one color (white). So I build a online shack to do that.